كاشيدا

Design that speaks, literally.  

At Apartment 51 we don’t select the safe, uniform furnishings; we believe in offering a choice of dynamic, innovative and often ground-breaking designs that allow you to transform your home, exactly the way you want to. The acclaimed Kashida collection totally embodies اقرأ المزيد

Design that speaks, literally.  

At Apartment 51 we don’t select the safe, uniform furnishings; we believe in offering a choice of dynamic, innovative and often ground-breaking designs that allow you to transform your home, exactly the way you want to. The acclaimed Kashida collection totally embodies that aim. This bespoke brand, founded by Elie Abou Jamra and Mirna Hamady, has taken the intricate beauty of Arabic calligraphy and used it to build stunning products that, quite literally, speak to you. A celebration of traditional calligraphy throughout history, the collection was designed to transcend the purely ornamental to what is aesthetically functional through the medium of Arabic lettering. Just as the ‘kashida’ glyph is the bridge between two Arabic letters, Kashida bridges calligraphy and product design by taking the innate beauty of the lettering and turning it into unforgettable pieces that fit with today’s modern lifestyles.  

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كاشيدا

Design that speaks, literally.  

At Apartment 51 we don’t select the safe, uniform furnishings; we believe in offering a choice of dynamic, innovative and often ground-breaking designs that allow you to transform your home, exactly the way you want to. The acclaimed Kashida collection totally embodies... اقرأ المزيد >

Design that speaks, literally.  

At Apartment 51 we don’t select the safe, uniform furnishings; we believe in offering a choice of dynamic, innovative and often ground-breaking designs that allow you to transform your home, exactly the way you want to. The acclaimed Kashida collection totally embodies that aim. This bespoke brand, founded by Elie Abou Jamra and Mirna Hamady, has taken the intricate beauty of Arabic calligraphy and used it to build stunning products that, quite literally, speak to you. A celebration of traditional calligraphy throughout history, the collection was designed to transcend the purely ornamental to what is aesthetically functional through the medium of Arabic lettering. Just as the ‘kashida’ glyph is the bridge between two Arabic letters, Kashida bridges calligraphy and product design by taking the innate beauty of the lettering and turning it into unforgettable pieces that fit with today’s modern lifestyles.  

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